On March 30, Apple CEO Tim Cook visited MiHoYo’s headquarters, which topped the Weibo热搜 and sparked discussions among netizens. Today, Cook posted on Weibo, announcing his visit to MiHoYo’s headquarters and sharing a photo with the creators of “Genshin Impact.” Cook expressed his happiness in meeting the team behind the award-winning iPhone and iPad games on App Store, “Genshin Impact.” Cook thanked the MiHoYo team for showcasing how they create immersive fantasy worlds for everyone on App Store.
Recently, Cook embarked on his journey through China, aside from necessary business meetings, he frequently visited stores, held meetings, and took photos with various people. According to the Sensor Tower official WeChat account on March 10, thanks to the release of the Hubei and Nyame character activities in early February and the update of version 3.5 in mid-February, “Genshin Impact” from MiHoYo saw a rise in overseas revenue, re-establishing its position at the top of the overseas mobile game revenue list and climbing to the top of the revenue growth list. With new characters, plotlines, and activities, “Kakihen 3” saw a 62% increase in overseas revenue, returning to the 14th place in the revenue rankings and climbing to the third place in the growth rankings.
Currently, “Genshin Impact” ranks third in the role-playing games category in China’s App Store and fifth in the games category’s top grossing list.
On March 7, Sensor Tower data showed that in February, 40 mobile game publishers from China made it into the top 100 global mobile game revenue list, with a total revenue of $1.85 billion. Among them, “Genshin Impact,” under MiHoYo, achieved its highest revenue in the past 11 months, returning to the second place in the global mobile game revenue ranking, with a 18.5% increase in mobile game revenue.
I have compiled Cook’s itinerary during his visit to China as follows:
On March 24, Cook visited the Apple retail store in Beijing’s Shilitou.
On March 26, Cook met with the retail team at Apple Huahao Mall.
On March 27, Cook posted that he was happy to spend a wonderful time with Apple customers and team members at Apple Wangjing Mall.
On March 28, Cook flew from Beijing to Shanghai to visit the training base of Paralympic swimmer and triathlete Wang Jiachao. On Weibo, he shared a photo with Wang Jiachao playing an Apple Watch.
On March 29, in Hongkou, Shanghai, Cook visited Wang Peiyu’s Beijing Opera studio, “Yujinshu,” to watch Beijing Opera and cheer for the young actors. Cook expressed his heartfelt happiness for them and encouraged them to continue their studies with promising futures ahead.